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LBDA 2018 Jury Insights: Voon Wong

  •   7 May 2018

Voon Wong, Creative Director of UK/Singapore-based Viewport Studio offers insights into how he’ll be judging the 2018 Lookbox Design Awards.

What will you be looking for in a winning entry?

I’ll be looking for an attention to detail in getting the spaces right. Pattern, texture and colour are important, but they won’t define the longevity of the project.

What advice do you have for entrants of Lookbox Design Awards 2018?

I want to know how you have interpreted the client’s brief, and then added a bit more. Design is a process so in your submission, explain the methods and iterations that you went through to achieve the final result.

Can you comment on the state of residential interior design in Singapore today?

Like every aspect of design in Singapore, residential interior design has gone through a massive transformation. We work with a variety of clients globally, and it’s good to see that Singaporean clients are looking more and more for interesting solutions that go beyond the generic.

Why do you think an award like the Lookbox Design Awards is important for the industry?

It’s important to highlight areas of excellence and generate a dialogue between designers and the wider world about what constitutes excellence. Design awards are an important part of creating the discussion and hopefully bring some attention to innovative and interesting work.

 

About Voon Wong

Voon studied architecture at the AA in London and the National University of Singapore. He set up his studio in 1997 and has completed over 450 international projects for clients as varied as Como Holdings, Walter Knoll, and Virgin Atlantic where he designed the latest crop of cabin interiors. He has won many prestigious awards including the President’s Design Award “Designer of the Year” (2012) and The Hong Kong Design For Asia Gold Award. He was also in the selection for the Compasso D’Oro, Italy’s most prestigious design prize. He is the creative head of multi-disciplinary agency Viewport Studio.

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