2 July 2018
Award-winning, Hong Kong-based designer Joey Ho says that innovation is not just about the design hardware, but about the solutions that are used to improve living conditions.
What will you be looking for in a winning entry?
A winning project is not just one that catches your eye with great visuals, it must also possess solid content. It is necessary to see how original ideas are used to resolve living issues; innovation is not just about the design hardware, but about the solutions that are used to improve living conditions. I’m moved by original ideas; something that inspires. It is my hope to see this kind of winner.
What advice do you have for entrants of Lookbox Design Awards 2018?
Every designer should look at their project submission as a form of communication – to be relayed to the jury, designers and members of the industry.
It’s not just about showing the beautiful side of a project. It is also important to show the thought or story behind it. It’s about constructing a nice story, rather like making a film, and it comes down to the details, such as how you name your project. After all, you’re selling your ideas together with your design. At the end of the day, the judges need to see that you’ve made the effort.
What is your hope for Singapore’s interior designers?
I hope to see the interior designers breaking out of the confines of Singapore, and expanding into the region. The local architects are doing it, and I think Singapore’s interior designers can do the same. You have the advantage of a great geographical location.
Joey Ho graduated from the University of Hong Kong (Master of Architecture) and The National University of Singapore (Bachelor of Architectural Studies). He has a high-profile clientele in corporate, residential, education and hospitality sectors, among others, with projects in Hong Kong, the Greater China region, Singapore, India, the US and Australia. His designs have won numerous internationally recognised awards. Joey is Design Partner at P A L Design Group, Chairman of the Hong Kong Interior Design Association, and Director of Hong Kong Design Centre.